Future-oriented thinking is at the heart of successful web design. Since it is linked to technology, the digital realm is a showcase for new animation, interactivity, and total immersion advances each year. And there's a lot to look forward to in 2022, and web design agencies must keep up. The 80s and 90s are making a comeback, typography is taking the lead, and live animation is soaring to new heights. Meanwhile, there is a wide range of visual aesthetics, from whimsically handcrafted to mind-bending high-tech.
Trends on the web are emulating that period in their design. Aside from the typical photo-centric style, designers are discovering new ways to express themselves. Instead, these designs make inventive use of typography, grids, lines, and straightforward navigation. It's important to keep sites from seeming antiquated by using more muted colors, rich textures, and serif fonts.
Overall, 2022 is shaping up to be a diverse and experimental one in the digital history books. But first, let's look ahead to 2022 and the dos and don’ts of cutting-edge trends by web design agency in Atlanta GA that will emerge during that year.
Dos’ of Web Design
Inclusive Design Mania
There is a misunderstanding that "inclusion" is just a political slogan that one can throw around by web design agencies. But at its foundation, "inclusion" is a philosophy that should inspire every designer to go above and beyond in their work. It's a concept far from foreign in today's highly individualized global market. A website's target audience, tone of voice and personalization are influenced by inclusive design, as is its graphic language, which must be flexible enough to suit different genders, opinions, experiences, and situations. For example, non-gender-specific graphics and illustrations depicting everyday objects are becoming more common.
Utilize Design Patterns
Using Design Patterns may seem difficult, but it's quite simple. All it entails is reusing tried-and-true methods. Because most people spend most of their time on other websites, your site will be more understandable if it is similar to those other websites. This means that you can't just copy and paste other websites; therefore, you have to select and choose which design patterns are most beneficial to your target audience. The placement of the logo in the viewport's upper left corner, the use of underlining for links, and the inclusion of necessary information like shipping details in the footer are all well-known design patterns.
Keep Your UI Consistent
Consistency is the mark of quality. Your attention to detail shows you've paid attention. Consistency is a must for a successful user experience. While using your website, visitors pick up navigational skills. Users use your website to pick up on its 'rules' and logic. They'll learn the rules more quickly if your UI (user interface) is consistent.
Don'ts of Web Design
Ignore Aesthetics
Usability research and reliance on design patterns aren't the only considerations in design. The design should also be attractive. When it comes to beauty, many people think it's a waste of time. Although the Aesthetic-Usability Effect suggests that a beautiful website is more likely to be perceived as useful by clients, this is not necessarily the case.
A high-converting design is visually appealing. Your font hierarchy, color scheme, and symmetry should all be considered to guarantee that your design is visually appealing.
Forget To Maximize Your Load Times
An inability to keep customers engaged and move them closer to making a purchase is often the result of a slow website. There is no doubt that if your homepage or blogs aren't loading in a reasonable amount of time to the satisfaction of your visitors, they'll be looking elsewhere for what they're looking for. Several factors make a website functional and responsive, such as its loading time. In the long run, it significantly impacts your potential to convert visitors into customers.
Unclear Visual Hierarchy
The value of visual hierarchy is well-known to e-commerce stores, but it may not be immediately apparent how it relates to attorney websites. But in reality, it's an important idea for all websites. It implies that site visitors shouldn't be inundated with potentially confusing visual stimuli at inappropriate points in their path around your site.
But you, as a web design agency, don't need to put up pictures and bios of your partners and other attorneys before they can get the information they're looking for. A link to your contact information page from a related information page is usually adequate.
Final Thoughts
Contact the experts at Apple Design for more information on the newest trends and how to incorporate them into your website. Our web design agency can develop appealing landing pages, brand assets, and websites if you want to reach your audience.
We are Atlanta's most credible provider for everything from website design to SEO agency in Atlanta to media planning.