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PPC VS SEO: What is The Difference?

PPC VS SEO: What is The Difference?

Are you struggling to increase your new brand’s awareness and website traffic? Don’t worry! You’re not alone. Many business owners face similar challenges. Most of the time, the solution to all these problems is one of the two marketing strategies: SEO and PPC. If you want to learn the difference between the two and determine which is most suitable for your business, you have come to the right place. Search Engine Optimization (SEO) is a process of increasing a website’s ranking in search engines to make it more visible and increase website traffic. Whereas, Pay-Per-Click (PPC) is a form of Search Engine Marketing (SEM) where the advertiser pays the publisher (like Google or Facebook) for each click someone makes on an ad, just as the name suggests. Each of the two marketing strategies have their own strengths and weaknesses. You can’t really tell which one is more effective, as it depends on your level of expertise and how you manage the campaign. If you want to enjoy the best results, you must get professional digital marketing services from a reputed service provider. At Appeal Design, we can help you with all your digital marketing needs. 

What is SEO? 

Understanding how search engines work is essential for SEO, which is all about making your website match what search engines want. People tend to click results on the first page of search engines. Therefore, if you want people to see your website and know about your stuff, you need to be at the top of search results. That's why SEO is super important for marketing.

SEO has different types, like on-page SEO and off-page SEO:

  • On-page is about what you do on your website to rank higher, like posting stuff regularly and using the right words. 

  • Off-page is about improving your ranking without changing your website, like speeding up your site or getting more links to it.

Because there are so many parts to SEO, like local SEO, it might be smart to get help from an SEO expert.

Pros of SEO

  • SEO brings more people to your site without requiring you to pay for each visit.

  • It's cheaper in the long run.

  • People trust your site more.

  • It keeps growing even if you stop working on it.

What is PPC

PPC, or pay-per-click, means your website shows up first when people search, and you only pay if they click your link. Your ad goes on top of search results, but it's labeled "sponsored." To get your ad seen, you choose keywords related to your business and then compete with other businesses by bidding for ad space. Once people click on your ad, they go to your landing page, so it's important to make it appealing. For a small business, leveraging PPC can be highly beneficial, but it's wise to avail of the services of a PPC expert to ensure maximum effectiveness.

Pros of PPC

  • You get faster results by bidding for advertising space to get your link seen by many people quickly. 

  • You get to target the right audience by choosing relevant terms related to your product or service.

  • Your website will show up at the very top of search results for everyone to see.

Which One to Choose?

The main difference between SEO and PPC is that SEO takes time but can make your site trustworthy and bring lots of traffic, while PPC gives fast results but costs more, which might not work for small businesses. If you want long-term success, go for SEO, and if you need quick visibility, try PPC. You can use both strategies in your digital marketing plan to make it more effective. 


These are the basic differences between SEO and PPC. To be seen online, use SEO and PPC in your digital marketing plan. Both are good, but you need to use them right. At Appeal Design, we can help you come up with a strong digital marketing strategy to reach the maximum audience, and that too at an affordable budget. Contact us to discuss further details or visit our website for more information. 

Frequently Asked Questions

What is the difference between SEO traffic and PPC traffic?

The main difference between SEO traffic and PPC traffic is that for PPC, you pay for the visitors. Whereas, for SEO obtain visitors by improving your website’s ranking and search engine results. SEO may take a lot of time, but it is worth it in the long run. 

Is PPC cheaper than SEO?

SEO is one of the most cost-effective ways of marketing. You do not have to pay when visitors come organically to your website like you have to when you do PPC. Even if you avail yourself of services from a reputed digital marketing agency, SEO is cheaper than PPC.

Which is harder SEO or PPC?

While both have challenges, PPC ads are considered to be easier to start with. They give faster results, but they can be pricey and need to be managed well. SEO takes longer and requires more work, but it's a lasting strategy if you keep at it.



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