A website is not meant to be a static online resource, and it requires periodic updates to make sure it is functional and offers accurate information. Just like your business evolves, your website should also grow to accommodate the growth. Even if your website is less than a year old, it might need to be maintained or updated by a reputed Atlanta web design company such as us at Appeal Design. Your website and Google’s search engine algorithm should be aligned if you want to bring organic traffic to your website. Since Google constantly updates its search engine algorithms, it is essential to keep up with these updates and make sure your website is compatible. However, algorithm updates aren’t the only reason why you should keep your website updated. Your outdated website is eventually going to start showing signs that it needs to be revised. By knowing these signs, you can tell when your website needs updates, and we will explain them, so read on.
Signs That It’s Time To Get Your Website Updated From A Web Development Agency In Atlanta
Everything from a change in business goals to a change in leadership may require a website update. There are some signs that your website itself will show when it needs a revision. As the top web development agency in Atlanta, we often come across websites that show similar signs when they are outdated. So, without further ado, here they are:
You just had a rebranding: Your website should reflect your brand every time you rebrand yourself, your website also needs to be updated to be adjusted according to the rebranding. Our web designers carefully analyze your brand before creating your website, and the same goes for correcting it. Any changes, no matter how small, need to be translated to your website when you rebrand. For example, if you have switched your primary branding theme and changed the colors and styling, the same needs to be updated on your website accordingly. So, if you just did a rebranding of your brand, you should consult us regarding the required updates and changes needed to be made to your website.
Your website has outdated information: Whether you switched your physical business location to a new one or added or removed products and services, you need to update your website. Since your website is the face of your company in the online world, it should contain accurate information. A website containing outdated information can do more harm than good and even harm your business’s reputation. A good web designer understands the importance of keeping your website’s information up to date. That is why we offer regular update services so you can make sure that your website always contains real-time information about your business, products, and services.
Your website has stopped getting visitors: If you have started noticing a drop in the number of visitors to your website, it can signify that a website update is in order. Search engine optimization is an ongoing process, and regularly updating your website with fresh content will make sure visitors keep finding your website.
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