President of Grandview Custom Homes, Steve Bone and his team have been building quality homes in Middle Tennessee for over 28 years. Grandview strives for excellence in the build process, and expected the same of Appeal Design when hired. The Grandview Homes team marries the custom with proven floorplans, so the challenge became tackling how to create a site that showed floorplans that were "somewhat repeatable", but also unique to their potential buyers. Appeal Design created a design that was able to combine rendered facades with photographed ones, virtual tours, and schematic floorplans. Lastly, the site is also connected to the MLS so existing properties for sale would also be displayed on the site.