What is SEO/SEM? Do I need it?

What is SEO/SEM? Do I need it?
Search Engine Optimization and Search Engine Marketing are perhaps the two most important terms on the internet today. Search Engine Optimization refers to the ability to infuse a website with search-engine friendly code. As simple as that might sound, it isn't. Algorithms from Google, MSN, and Yahoo are growing more intelligent and more complex by the day. Sites must be constructed with the correct architecture, have the right keyword density, and contain enough articles to sustain themselves there. For highly competitive search terms SEO can cost more than the website itself. Search Engine Result Pages (SERPS) are directly related to items such as title tags, meta tags, and folder names.

Search Engine Marketing is the umbrella that includes SEO. Also included are paid banner ads, Google AdSense, and contextual advertisements.

With a free market analysis of your site, The Appeal Design can custom fit an SEM package for your marketing needs and budget at the same time.