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Congratulations! You've decided that passive income is the way to go! Whether you are selling one item or a catalog full of them we'll make sure it's done right for your website. While ECommerce can seem intimidating at first, rest assured that Appeal will walk you through the process step by step. A list of the items you'll need to get up and running include.

Shopping Cart:
The Shopping cart is the actual interface which consumers interact with in order to input and purchase from your website. The shopping cart can either be a custom or a 3rd party application. Upon checkout, the software calculates a total for the order, including shipping and handling (i.e. postage and packing) and passes the information to the SSL Certificate.

SSL Certificate (Secure Socket Layer Certificate):
This is a technical term for saying "encryption". SSL is responsible for encoding all information which is input through your website, and then sending it to the payment gateway. Only the Payment gateway has the decoder for this 128-bit encrypted message. So even if someone else were to intercept the request, there would be no way to decipher its actual meaning.

Payment Gateway:
The payment gateway is the terminal which decodes the credit card information from the website and charges the card. When acceptance of the card is obtained, the Gateway re-encodes information and sends a message back to the client's internet browser. Additionally, the payment gateway will notify either you and/or the order fulfillment house that will send the product.

Bank Account:
Your company will need to set up a bank account which the terminal can distribute funds to. When opening the account make sure that the account will be able to allow for electronic transfers from payment gateways. Sometimes the bank will need to give access codes in order to accept the payment.