With millions of companies all vying to be seen by the eyes of customers you need to be sure that your services and offerings are prominently displayed. Appeal Design can work with you to make sure that your brand is not being missed in the shuffle.
Tricking search engines into seeing your site is known as "Black Hat SEO". Black Hat works sometimes, and temporarily most times. The consequences of Black Hat can be devastating however. Google is currently the industry leader, and a red flag from them will blacklist you off the radar for all three of the major engines. Before you hire a company to do SEO/SEM for your company, make sure their practices are completely legit.